Case Study: WooCommerce to Trello Integration & Automation
Smart Automation That Connects WooCommerce, Trello Seamlessly With The Help Of Google Sheets
We helped an e-commerce business automate order processing, inventory management, and invoicing by integrating WooCommerce with Google Sheets. Our custom solution eliminated manual workflows and provided real-time synchronization across multiple platforms, saving time and reducing errors. The one-time investment in the system led to significant cost savings and improved efficiency, allowing the client to scale without increasing staff or relying on expensive third-party tools.
Project Overview
The primary objective for businesses and professionals in this space is to simplify and automate the data reconciliation process. Clients need a solution that can:
Our client’s business relied heavily on WooCommerce for online orders and bookings.
However, managing order fulfillment in Trello was a manual and time-consuming process — team members had to manually copy each WooCommerce order into Trello, link it with its booking, and track its status.
To solve this, Sutra Analytics developed a complete WooCommerce–Google Sheets–Trello automation system that:
- Automatically pulls orders and bookings from WooCommerce
- Maps orders to their related bookings
- Creates Trello cards automatically for every new order
- Updates data and timestamps inside Google Sheets in real time
Objective
To create a fully automated synchronization system that removes manual data entry and ensures every WooCommerce order is visually represented in Trello — complete with booking details, order info, and tracking links.
The Data Setup
The automation uses three connected Google Sheets tabs, each serving a specific role:
WooCommerce Orders Sheet
Automatically pulls all order details (customer info, billing/shipping, totals, taxes) and updates a timestamp, then fills Trello Card IDs & URLs once cards are created.
WooCommerce Bookings Sheet
Fetches booking details (dates, status, cost) and maps each booking to the correct order using the Woo Order ID, with its own last-updated timestamp.
Trello IDs Sheet
Stores every created Trello Card ID, URL, and creation time, and includes a smart “Skip” logic to avoid generating duplicate cards.
Automation Flow
Here’s how the full system works step-by-step:
Automated Order Processing:
- The script fetches all order data via WooCommerce API and writes it to the WooCommerce Orders tab.
Pull WooCommerce Bookings:
- Booking data (with dates and cost details) is retrieved from the WooCommerce Bookings API and written to the WooCommerce Bookings tab.
Map Orders with Bookings:
- The script compares both sheets using the Woo Order ID. Each order is matched with its booking record.
Auto Timestamp Updates:
- After each cycle, both the Orders and Bookings sheets get their “Last Updated” date refreshed — so the client always knows when the latest data was fetched.
Update Trello IDs Sheet:
- The Trello Card ID and URL are logged into the Trello IDs Sheet — marking that order as processed.
Write Back to Orders Sheet:
- The same Trello Card ID and URL are automatically pushed back to the WooCommerce Orders sheet for quick reference.
Create Trello Cards Automatically:
- Once mapping is complete, the system connects to the Trello API and creates a new card for every mapped order.
Each card includes:- Customer Name & Contact
- Order & Booking Details
- Delivery Time & Address
- Total Amount
- Once mapping is complete, the system connects to the Trello API and creates a new card for every mapped order.
Technologies Used
WooCommerce API
Enables the system to fetch real-time order and booking data directly from the store, ensuring that every new purchase or update is instantly reflected in the automation workflow.
Google Apps Script
Acts as the “brain” of the automation, connecting WooCommerce with Google Sheets and Trello, processing data, creating cards, syncing timestamps, and running the entire workflow automatically.
Trello API
Allows the system to create Trello cards programmatically, attach all order and booking details, update existing cards, and ensure the Trello board always stays in sync with WooCommerce.
Google Sheets
Serves as the central dashboard where all order data, booking details, Trello IDs, timestamps, and logs are stored, giving the client a complete real-time view of their operations.
Results & Benefits
1. Fully Automated Integration
The entire process — from fetching orders to creating Trello cards — happens automatically without any manual steps. The team simply opens Trello and sees every new order already organized and ready to work on.
2. Zero Manual Entry Between Systems
All data flows seamlessly through APIs and Google Apps Script, removing the need for copy-paste or manual updates. This eliminates repetitive work and prevents mistakes caused by manual handling.
3. Real-Time Sync of Orders, Bookings & Trello Cards
Whenever WooCommerce updates an order or booking, the system instantly reflects the change in Google Sheets and Trello. This ensures the team always works with the latest and most accurate information.
4. Accurate Order-to-Booking Mapping Using Unique IDs
The automation uses the Woo Order ID as the binding link, guaranteeing precise matching even when orders contain multiple bookings. This prevents mismatch errors and ensures every Trello card shows the correct booking details.
5. Clear Tracking Dashboard Across Three Sheets
Google Sheets acts as a live control center where all orders, bookings, Trello IDs, timestamps, and statuses are visible at a glance. This gives the team full transparency without switching between tools.
6. Time Saved: Several Work Hours Every Day
By automating data fetching, mapping, and Trello card creation, the system replaces hours of daily manual effort. The client can now focus on fulfillment and customer service instead of administrative tasks.
Before Automation vs After Automation
Before Automation
Manual copy-paste of WooCommerce orders into Trello
Orders and bookings mapped manually
Updates were inconsistent and often delayed
Data scattered across WooCommerce, emails, and Trello
Frequent human errors during data entry
After Automation
Trello cards created automatically for every new order
Orders and bookings auto-linked using Order ID
Real-time updates via API
Centralized Google Sheets dashboard for full visibility
Zero manual entry → zero errors
OUTCOME
With this system in place, the client now has a smart, auto-updating dashboard that:
- Pulls WooCommerce order & booking data automatically
- Maps everything seamlessly
- Creates Trello cards with full detail
- Keeps Sheets updated with Trello links & timestamps
Their team now simply opens Trello — and every new order is already there, ready to be tracked and completed.
Client Testimonial
Conclusion
This project successfully replaced a slow, manual, and error-prone workflow with a fully automated system that keeps WooCommerce, Google Sheets, and Trello perfectly synchronized. By automating the flow of orders and bookings into Trello — along with accurate mapping, real-time updates, and automatic card creation — the client now operates with complete clarity and zero manual effort.
The central dashboard in Google Sheets gives the team instant visibility into every order, booking, and Trello card, ensuring nothing is missed and every step is fully trackable. The automation not only saves several work hours each day but also eliminates human errors, improves response time, and increases the team’s ability to manage higher order volumes without additional staff.
Overall, this solution demonstrates how intelligent automation can streamline operations, reduce workload, and turn complex multi-platform processes into simple, hands-free workflows that scale with the business.
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Sync order status, shipping updates and customer info
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